Why Fries Are the Hottest Food Trend Right Now
French fries have never really gone out of style… but in 2025, they’re officially having a moment. From fine dining restaurants in London to neighborhood kitchens, the humble fry is being reinvented, re-loved, and reimagined. Here’s why:
Fries are moving from side dish to star
Across the UK, chefs are putting fries center stage. No longer just something to sit next to a burger or steak, fries are being treated like a signature dish. In London, you’ll even spot them on menus at high-end restaurants — dressed up with gourmet salts, infused oils, or playful toppings. Fries aren’t an afterthought anymore; they’re the event.
Convenience is king
The frozen potato sector is thriving right now, with demand for quick, reliable, and high-quality fries growing fast. Shoppers want the comfort of fries at home, but with more variety and better flavors than ever before. That hunger for innovation is shaping how fries look and taste — and the UK is at the heart of this movement.
Innovation on the fryer
Even the way fries are cooked is evolving. True Food Kitchen in the US just launched air-fried fries — all the crunch, less of the oil. It’s a clear sign that fries aren’t locked into one style. From oven-bakes to triple-cooked perfection, there’s more choice than ever in how you can enjoy them.
Fancy Fries’ take
At Fancy Fries, we’ve never believed fries should play second fiddle. We’re passionate about creating bold flavors, surprising textures, and fry experiences that stand out. Whether you’re into crispy skin-on classics, outrageous toppings, or new cuts you haven’t tried before — we’re making sure fries aren’t just on the plate… they’re the reason you came.
Stay tuned. We’ve got fresh fry ideas on the horizon. Big flavor drops are coming — and trust us, you don’t want to miss them.